You probably noticed my lack of posts in prior months. I would love to blame the hiatus on starting a new role in March, on moving into a new apartment or on any number of other things, but that’s not why I didn’t update. I think the main reason I slowed my blogging down to a halt was that I wasn’t excited to blog anymore. Blogging was a production chore that I no longer wanted to partake in. Here’s what I did to get back into the swing of things.
With all the talk about Facebook’s $100 billion valuation, I really started to wonder to myself: what in the name of all that is sacred would should Mark Zuckerberg do with that kind of money? I thought long and hard about this, and I really worry for good old ‘Zuck regarding the task ahead of him. I mean, you don’t want him to go blow cash on just any old accessory and / country, so I compiled a little buyers guide for Mark, just to help him with three choices he might run into.
Sounds like you had a rough day today. That Speakman account didn’t close and the boss is on your butt for being short for the month. What does he know; he’s not here in the trenches, right? Well, you have three days left in the month, so you can totally pull through on this one. Let’s do this! Ugh…
Just who is Paul Smecker? He’s one of those top sales performers that jumps across the country, giving seminars to jam-packed banquet halls.
Paul Smecker, played by Willem Dafoe, is a FBI agent in the movie The Boondock Saints. If you haven’t seen the movie, please stop reading because this blog post will make no sense whatsoever. Aside from being a killer movie, it also teaches some valuable lessons about sales strategies that you’ll need to survive as a rep.
Nothing is more frustrating to a salesperson than being shut down by a company’s gatekeeper. “They’re not in.” “They’re in a meeting.” “We aren’t interested.” “I will forward you to their voicemail.” All of these responses are in the way of us reaching our end destination – our targeted prospect! Yet, if you modify your strategy slightly, you may just slip by the gatekeeper more often, increasing your bottom line sales figures each and every month.
Do your emails end up your prospects’ junk mail? Do receptionists put you on “terminal” hold (you know, the hold music that is never going to stop)? Do clients run for the conference room when you walk in? You might be selling without listening. As salespeople, we’re asking prospects to give away their most precious commodity — time. Wasting it is unforgivable.
It seems a bit unfair – a beacon of light tends to focus on Facebook and Twitter as an effective marketing tool, leaving LinkedIn in the dark. While most users look to LinkedIn as just a contact management tool, when used properly, it can operate as a sales prospecting tool for your business.
In keeping with my New Year’s resolution to become a more consistent blogger: I have this lovely post where I take the bus off a cliff and somehow land it safely. Goggles and safety gear are recommended.
So, your blog stalled because you ran out of ideas or simply stopped posting. It’s OK! Your community will support you through the whole thing. Right? Well, not really. Just take a look at what happened to Homestar Runner when they stopped kicking out content: Oh dear, that can’t be good…
I love that site, and for all the appreciation that I have for the Brothers Chapps, I still pulled them from my RSS reader because they missed the mark when it comes to fresh content. Key takeaway here is: do NOT stop producing content. So, what can you, a blogger / business owner / local band, do when you run out of content? Don’t fret; I think I have a really bad idea that just might work. Continue reading
Recently at @HubSpot, we have been switching employee roles in the off hours. Our sales people are developing in PHP, and our developers are, slowly, getting closer to the phones to talk directly to unsold prospects. It is an enlightening moment for all of us; but as one big corporate family, we are making it through. As I work toward the publication of the first e-book I have ever worked on, I look directly at the work that the marketers I work with every day complete.
HubSpot Marketers Rock. Yes, Jeanne, I said that on my own blog under my own power and free will, and I stand by it. Continue reading
Join me (a “certified” webinar historian) on a journey with Jeff Bistro, a true webinar legend.