In order to give a good baseline of the purpose of this blog and the articles I plan to write, I wanted to apply the 5 W’s to the concept of Social Sales.
What is Social Selling?
Social Selling makes use of the social web to help inside and outside sales representatives sell faster, better and easier. It is the application of intelligent search, networking and technology to help sales reps close through an informational advantage of their prospect and competition.
Who should care about social selling?
Any inside or outside sales rep that is looking to increase productivity and shorten the sales cycle. Also, any sales rep that is finding that traditional networking is not yielding the results they want to see.
Where does social selling occur?
All social media and search tools help the social sales rep to gather information to help with building commonality and report. Sifting through all this information is as important as the data itself in producing results.
When does Social Selling start?
Social Selling starts well before the first connect. In fact, properly applied social selling gives reps an ability to bring new business to them without a direct referral.
Why should I care?
If you are not tacking and outmaneuvering your competition, then they WILL get ahead. This is not an if, but a when they use social media and search to eat your lunch.
Bonus: How do I use search and social media to get an advantage?
Just subscribe to the Social Sales Blog! Also, contributing in the comments is always going to help you and others learn.
tagged: Social Sales
