Social Sales Scientist
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It seems a bit unfair – a beacon of light tends to focus on Facebook and Twitter as an effective marketing tool, leaving LinkedIn in the dark. While most users look to LinkedIn as just a contact management tool, when used properly, it can operate as a sales prospecting tool for your business. Read the full article →
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tagged: Social Sales
After a great conversation with Rick Roberge of The Rain Maker Maker, I noticed that LinkedIn has a little bit of a “Security Inconsistency” within its search application. This particular security flaw isn’t the most extreme, but it may help you when you are trying to get to the decision maker in the sales process. Let’s take an example where we are looking for an individual to sell to. Our social sales instincts tell us that we need to look them up via LinkedIn’s search function. And if you remember in my post about prospecting smarter, we have a few tools at our disposal. Read the full article →
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tagged: Social Sales